Feng Yuqi , Lv Xingyue , Li Zhuolun , Shu Lisha , Wang Xindi , Yuan Xilin
Journal of Information and Management.
2024, 9(6):
44-59.
Social character, as a product of the interaction between individuals and society, encompasses three dimensions:material self, social self, and spiritual self, reflecting the individual’s life priorities and value pursuits. This study takes the 2019 library borrowing data across various districts of Shanghai as a lens to examine the reading preferences of local residents and their corresponding social character traits, as well as the interactions between these traits and also explores the influence of dimensions such as region and age on social character. The BERTopic model is employed for topic clustering,and two-way ANOVA is applied to conduct a statistical analysis of the social character traits across different districts and age groups. It was found that the stage of regional development is closely related to social character traits. Residents in central districts tend to prioritize the spiritual self, whereas those in suburban or economically developed areas place more emphasis on the material self and social self. Age also has a significant impact on individual social character, with adolescents,adults, and elderly groups showing greater concern for the spiritual self, social self, and material self, respectively. Furthermore, residents’ social character is also influenced by the interaction between age and regional factors.